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BUSINESSES
TV DRAMAS

TV DRAMAS

As a leading TV drama and film production corporation, HLBN has produced over 70 dramas, with an annual production of approximately 300 episodes. All of the dramas produced by HLBN have been aired on TV channels, making all of HLBN¡¯s investments successful. Most of its dramas have been aired on first-tier TV channels and achieved outstanding results in terms of both audience ratings and online clicks. As an established entertainment company, HLBN has won more than 300 awards both domestically and abroad. Some representative dramas of HLBN include The Great Han Wu Emperor, Doudou And Her Mother-in-Law, Before Dawn, and Marry Me.

FILMS

FILMS

HLBN enjoys an ever-increasing presence in the film industry, with an annual production of three to five films. Some representative films of HLBN include The Founding of a Republic, Beginning of the Great Revival, Black & White Saga, and Where Are We Going? Dad.

REALITY SHOWS

REALITY SHOWS

HLBN is a leading corporation in the production of Chinese reality shows, with an annual production of four to five large-scale reality shows. Representative works include Ultimate Crossover, The Greatest Love, Duets, Muse Dress, Brave Hearts, The Legendary Swordsman, Top Funny Comedian, and The Exploration of the World. In creating an original TV-Online-Offline business model in Muse Dress, HLBN has taken initiative in integrating the reality show industry and the Internet, thus establishing a comprehensive in-depth electronic industry link with the fashion industry.

SPORTS

SPORTS

Hualu Sports Co., Ltd, a joint venture between HLBN, the leading comprehensive culture and media group in China, and BlueFlame, a vanguard in content marketing, was founded in July 2015 with a joint investment of 500 million RMB.
Hualu Sports combines the diverse specializations of its parent companies in the sports and entertainment industries. The company¡¯s business model includes three main aspects: Model 1.0, Sports Marketing, involving the operation of key sports events, such as the top soccer leagues, including CSL and CFA, and the exploration of its markets; Model 2.0, Sports IP, referring to the acquirement and in-depth exploration of the Chinese and international top-class sports IPs; and Model 3.0, Sports Media Operation, which involves establishing strategic partnerships with leading media in the development of sports media to remain a leading industry competitor, attract sports audiences, and develop derivative businesses. 







MARKETING

MARKETING

As a pathfinder and front-runner in content marketing, BlueFlame¡¯s clients include many domestic household names such as Skyworth, Midea, Gionee, Sanjiu,  and Pingan. HLBN has successfully implemented content marketing for many high-quality reality shows such as Happy Camp, Where Are We Going? Dad,You Are the One, and Super Brain.

TALENT
MANAGEMENT

TALENT
MANAGEMENT

Beijing Hualu Baina Culture & Talent Management Co., Ltd, a subsidiary of HLBN, focuses on developing talents and adheres to a consistent professional practice in talent management. With well-knit arrangement and organization, Beijing Hualu Baina Culture & Talent Management Co.,Ltd,is able to provide its actors and actresses with excellent opportunities and promising futures.

TEL: +86-10-56842323 | FAX: +86-10-56842325 | EMAIL: hw@hlbn.cc

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