AN INTRODUCTION TO
OF HUALU SPORTS
Market exploration of top football intellectual properties (IPs) is the starting point of Hualu¡¯s marketing strategy. One by one, Hualu Sports has established business development partnerships with many top football IPs in China, including the CSL and CFA Cup. In August 2015, Hualu Sports joined hands with Skyworth.
The exploration of the sponsorship rights of CFA
The exploration of the sponsorship rights of CSL
The exploration of the sponsorship rights of CFA Cup
The exploration of the sponsorship rights of AFC and AFC Champions League
Skyworth sponsored CFA CHINA TEAM
Gionee sponsored CFA CHINA TEAM
Red Bull sponsored CSL
In terms of the development and operation of its self-owned top IPs, Hualu Sports emphasizes Euroleague Basketball. In July, 2015, Hualu Sports entered a partnership with Euroleague Basketball, acquiring 75 percent of its shares with 34 million RMB to exclusively manage its business rights in China. The expected overall cooperation period is fifteen years, with goals set every five years. With a key strategic goal of bringing Euroleague Basketball to China, Hualu Sports will strengthen the brand image of Euroleague Basketball domestically.
In a successful experiment in the field of sports media,Hualu Sports introduced La Liga to Chinese viewers on BTV (Beijing Television) in the form of a live broadcast, and reached wide popularity among large domestic audiences. This unprecedented experiment marked the first broadcast of a top international sports event on a local domestic television channel, and helped effectively reframe the brand image of BTV into something much more high-end.
1.The exclusive business rights of Euroleague Basketball in China over the next fifteen years
2.The exclusive operation rights of La Liga on BTV